SEO Audit & Project Tracker | Same Day PAT Testing London

CONTINUOUS SEO & LAUNCH RECORD

Same Day PAT Testing (London & Outer London) Tracker

Permanent record of all technical SEO deployments, keyword clusters, and project launch milestones across our 5 core business areas.

1. Version & Deployment Changelog

Release / Date	Module / Files Updated	What Was Changed	Target Impact & Verification	Status
v1.0 Baseline Nov 2026	`index.html` `assets/styles.css` `assets/app.js`	Initial build of high-converting UK PAT testing website with interactive appliance calculator, 3 pricing packages (£55 / £65 / £0.75), 4 sector cards, and quote capture form.	Establishes fast-loading mobile-responsive foundation and instant pricing calculator for visitor engagement.	DEPLOYED
v1.1 UK Technical SEO Upgrade Nov 2026	`index.html` `sitemap.xml` `robots.txt` `seo-tracker.html` `assets/seo-changelog.json`	Injected JSON-LD `@graph` with `ProfessionalService`, `OfferCatalog` (3 GBP price tiers), and `FAQPage`; added `sitemap.xml` and `robots.txt`.	Enables Google Rich Results for pricing/FAQs and provides XML sitemap for Google Search Console indexing.	DEPLOYED
v1.2 Brand & London Local SEO 9 Nov 2026	`index.html` `seo-tracker.html` `assets/seo-changelog.json`	1. Rebranded entire site, logo, and JSON-LD schema to exact-match SEO brand Same Day PAT Testing. 2. Targeted London, Outer London & M25 Home Counties (`GB-LND`) across Meta Title, H1, JSON-LD `areaServed`, and 4 London/Outer London postcode coverage cards. 3. Added Sole Trader Bona Fide Subcontractor legal workflow to project tracker.	Captures high-converting urgent searches ("same day pat testing london", "pat testing outer london") and aligns with Google Business Profile naming.	DEPLOYED

2. Target London & Outer London Keyword Clusters

Keyword Cluster	Primary Search Terms	Target Section / URL	Status
Exact-Match Brand & Urgency	`same day pat testing`, `same day pat testing london`, `urgent pat test certificate london`	`index.html` (Brand Title + Hero H1 + JSON-LD Schema)	ACTIVE
Outer London & M25 Boroughs	`pat testing outer london`, `pat testing croydon / harrow / ilford / romford / watford / kingston`	`#coverage` (4 London & Outer London Postcode Cards)	ACTIVE
London Landlord & HMO Licensing	`landlord pat testing london`, `hmo pat test certificate london council`	`#services` (Landlord Card + £55 Micro Pack Offer Schema)	ACTIVE
Commercial & Office IT London	`office pat testing london`, `out of hours pat testing city of london`	`#services` & `#calculator`	ACTIVE